While the US is a nation of immigrants, the NFL is still dominated by American-born players. Only 5% of participants are born abroad, and the majority of them enter the sport by attending college in the United States. True outsiders are rare, and coaches from abroad are particularly scarce, which makes James Cook’s story exceptional.
Cook has been in charge of athlete growth at the Cleveland Browns. This is an accomplishment in itself, but it’s incredible considering he was raised in England, is in his twenties, and never participated in professional sport. Cook first saw the NFL as a 12-year-old while surfing channels with his dad and came across what he described as a “weird and wonderful” sport. He began participating in his area and soon aspired to become the first-ever NFL QB from Europe. He progressed to playing for Team GB, but his plans to go to college in the US proved financially prohibitive.
“I scooped popcorn, cleaning seats, making burgers, doing a bit of everything. Any time the NFL guys wanted me, I would switch my shifts and assist. Being a quarterback, the one thing I had was I could pass. So when they trained with players, I’d appear around London and throw the ball to them. I wasn’t paid, but they’d often get me lunch.”
This is where he met Durde, who had periods with the Panthers and Chiefs during his career before he set up the IPP programme in 2017 with two-time championship winner Umenyiora. When Durde became part of the coaching team at the Atlanta Falcons, becoming the first-ever British permanent coach in NFL history, Cook took over the IPP. “I enjoyed a lot of fun with it, working with some remarkable guys,” he recalls. “We had Louis Rees-Zammit; Travis Clayton, who was selected by Buffalo; Charlie Smyth, the specialist from the Emerald Isle who’s now with the Saints. I traveled to Down Under to work with aspiring athletes from across the Pacific region to get them into college football, similar to what I had hoped to do.”
Like Durde before him, Cook made the jump from training foreign players to coaching in the NFL. “The Browns called unexpectedly,” he explains. “They had a multi-faceted position assisting rookies, maximising time on the training ground, collaborating with physios, the head coach and general manager. It’s a very active position, which is ideal for me. My background was guiding players from abroad who had not played the sport. First-year rookies also have to establish habits and schedules: how to look after their body and deal with a huge playbook. But also just being present for guys. That’s the identical everywhere. And I enjoy that.”
Is being an Brit who never compete in the NFL hold him back? “It’s more of a perceived barrier than an real one,” states Cook. “I get a lot of reverse Ted Lasso comments and many players refer to me as ‘bruv’ as they like that. It’s more about checking myself. I use ‘garbage can’ not ‘rubbish bin’. But we feel anxious or stressed about the same things and need help in the identical ways. If players know you can help them, they aren’t concerned where you’re from or how you speak. And when people know that you are invested, all the rest melts away.”
Coming from beyond the American football world has its upsides. “I spoke in front of the entire team soon after joining, and, as we walked out, one of our offensive linemen asked me about rugby with me as he enjoys it. You build those bonds and form friendships. People are genuinely intrigued. NFL buildings are varied than people think. We have staff from various backgrounds, a variety of experiences. Our saying at IPP was: ‘Stand out – you are unique so lean into it.’ It’s something to be proud of.”
The NFL has been more successful at producing international supporters than developing foreign players. Mailata, a ex- rugby league player from Sydney who claimed the championship recently with the Eagles, is among the rare IPP graduates to have risen to the elite level.
Foreign players have typically been specialists, brought in from other football codes. Bobby Howfield exchanged playing up front for Watford and Fulham for becoming a kicker for the Denver Broncos and New York Jets; Mick Luckhurst transitioned from rugby union in England to the Atlanta Falcons team. If you aren’t aiming to be a kicker and did not educated in the US college system, it’s extremely difficult to advance to the NFL.
Oyelola, a native of London who played for Chelsea’s youth team before discovering the sport at university, has made that step. He played in the Canadian Football League for the Blue Bombers before moving to the Jacksonville Jaguars and Pittsburgh Steelers.
Maximilian Pircher’s story is equally unlikely. At over two meters and heavyweight, the Italian was obviously not suited for his preferred games, football and handball, so took up the NFL in his teenage years. He impressed while representing teams in Europe and Germany, as well as the Italy team, and was given a place on the IPP in 2021.
The following year, he had his hands on the championship trophy as a part of the LA Rams training team. Pircher went on to have periods on the fringes at the Detroit Lions, Seahawks and Washington Commanders, before he signed with the Minnesota Vikings at the end of August. He has been well-liked in every locker room but is hasn’t had action on the gridiron. Is his status as a foreigner still a challenge?
“It’s not really difficult, not an obstacle,” notes the player. “We have players from various regions, so it doesn’t really matter. At first, they ask: ‘You got an accent – where are you from?’ But, once we clarify that, we’re all friends. The Minnesota have a really inclusive culture, a great team, a top organization.”
Despite devoting the majority of practice with his other offensive linemen, Pircher has immersed himself in the social mix at his clubs. “Naturally the O-line is consistently very tight because we are a group and united, but we have friends from all positions. My close friend, Landen Akers – my best man, actually – played receiver at the LA. The specialist from the Green Bay, Orzech, is a close pal: we lived together for a while at the LA Rams. QBs, defensive linemen, special teams: we’ve have to be supportive.”
Pircher is aware he symbolizes not only Italy and Austria. “I would say every nation beyond the United States. The more successful every IPP graduate does, the more youth who participate in Europe, in Europe, wherever, can see: ‘It can be done – if I put the work in consistently, I can get somewhere.’ I have a many youngsters contacting me, seeking tips. It’s rewarding to encourage them to pursue what I’ve achieved.”
The program alumni are all invited to Florida annually to train the new group of potential NFL outsiders. “Virtually everyone of us come back
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